课堂游戏:柠檬市场

Classroom Games: A Market for Lemons

Journal of Economic Perspectives · 1999
被引 43
人大 A-ABS 4

中文导读

通过课堂模拟实验,展示信息不对称如何导致市场效率下降,并引发对质量标准、保修等补救措施的讨论。

Abstract

The incentives that arise in markets with asymmetric information are illustrated in the classroom exercise presented here. Student sellers choose both a quality ‘grade’ and a price for their products. Initially, both prices and grades for all sellers are posted, and buyers select from these offerings. In this full-information setup, the market prices and grades quickly reach efficient levels that maximize total surplus. Next, although sellers continue to choose grades and prices, only prices (not grades) are posted for buyers to see when they shop. The grades and prices then fall to inefficiently low levels. The observed market outcomes in this exercise can stimulate useful discussion of asymmetric information, market failure, and remedies such as quality standards and warranties.

柠檬市场信息不对称市场失灵质量信号