Innovation Strategy and the Impact of a Composite Model of Service Product Development on Performance
研究了62家大型服务企业中，创新战略的强度如何调节服务产品开发模型（包括快速开发周期和组织、流程、工具三组实践）对绩效的影响，并与制造业结果对比。
This article investigates how the magnitude of innovation strategy moderates the impact of a model of product development on performance in 62 large service enterprises. The model includes a strategy of fast-paced development cycles and an organization core of three sets of practices dealing with organization, processes, and tools. Results for services are compared with findings in goods industries.