排队结构对态度的影响

The Effects of Queue Structure on Attitudes

JOURNAL OF SERVICE RESEARCH · 2002
被引 147
人大 A-ABS 4

中文导读

通过实验研究排队结构(单队列与多队列)对等待者情绪和态度的影响,发现单队列让人感觉更可预测和兴奋,而多队列即使没有客观不公也会引发不公平感。

Abstract

Waiting is examined here as a psychological experience, through propositions regarding the relationship between the design of a queue and the emotions and attitudes of people waiting. Propositions are tested using a paradigm that both controls features of queue structure and allows collection of real-time data from people waiting. Data collected from 134 participants confirm that people closer to a service agent are more pleased than those further away. But people waiting in a single-queue structure are shown to feel more predictability and arousal than those waiting in a multiple-queue structure. Waiting in a multiple-queue structure is, however, shown to produce a sense of lack of justice, even when no objective inequalities exist. The study suggests a useful paradigm for evaluating alternative queue structures in a laboratory setting and provides insights about psychological aspects of waiting. Both the method and the results suggest an extensive agenda for future research.

排队管理服务心理学消费者行为运营管理