Corporate Ideology, Diversification and Firm Performance
研究了多元化战略如何调节企业意识形态（文化的一部分）与公司绩效之间的关系，发现两者的交互作用显著影响绩效，支持战略匹配的重要性。
The literature suggests that the fit between corporate culture and strategy influences firm performance. The present study examines the moderating effect of diversification strategy on the link between corporate ideology, a component of culture, and firm performance. A cross-sectional survey of the largest manu facturing firms in the United States was conducted measuring corporate ideo logy and diversification strategy. A moderated regression analysis was con ducted and it was found that the interaction between ideology and diversification exerts a significant effect on firm performance thus supporting the importance of strategic fit.