Entrepreneurs, Effectual Logic, and Over–Trust
提出一个模型，解释企业家因性格特征和效果逻辑而倾向于过度信任，并指出过度信任可能是新创企业风险的一部分，不一定带来负面后果。
This article complements extant literature on entrepreneurship and trust by proposing a model of over–trust (the tendency to trust more than what is warranted) using entrepreneurial characteristics and effectual logic. We trace how entrepreneurs following effectual processes may tend to over–trust. More formally, we propose that specific personality characteristics of the entrepreneur interact with effectual logic to make the entrepreneur more susceptible to over–trust. The proposed model is value neutral in that we do not imply that over–trust has negative consequences for entrepreneurs. In fact, it may be part of the overall risk that entrepreneurs assume in a new venture creation.