New Product Innovation with Multiple Features and Technology Constraints
建模企业产品创新决策，探讨在生命周期中如何改进特征、何时创新至技术前沿，并通过计算研究分析何时跨特征捆绑创新，对高科企业管理者有参考价值。
We model a firm's decisions about product innovation, focusing on the extent to which features should be improved or changed in the succession of models that comprise a life cycle. We show that the structure of the internal and external environment in which a firm operates suggests when to innovate to the technology frontier. The criterion is maximization of the expected present value of profits during the life cycle. Computational studies complement the theoretical results and lead to insights about when to bundle innovations across features. The formalization was influenced by extensive interviews with managers in a high-technology firm that dominates its industry.