Crowding, satiation, and saturation: The days of television series' lives
研究发现,电视剧集的生存率受历史同类产品数量的影响:当某一类型剧集过去播出过多,观众需求饱和,新剧集生存率下降,且拥挤对生存的负面影响随饱和程度减弱。
The performance of firms depends not just on the structure of the industries in which they compete but also on their relative positioning within those industries, in terms of operating within particular niches. We propose that demand for these niches depends endogenously on the historical ecology of the products offered: N iches become saturated—reduced in their ability to support products—as a large number of previous offerings allows the audience to satisfy its desire for products of a particular type. Analyzing the survival rates of television series aired in the U nited S tates from 1946 to 2003, we found that the survival rates of future entrants fell with the extensiveness of recent offerings in the niche, and that the negative association between crowding and survival also weakened with this saturation . Copyright © 2014 John Wiley & Sons, Ltd.