When to Exit a Product: Evidence from the U.S. Motion-Picture Exhibition Market
利用美国电影放映市场数据，研究企业决定何时停止放映一部电影（即退出产品）的时机选择，为理解产品退出策略提供实证证据。
When to Exit a Product: Evidence from the U. S. Motion-Picture Exhibition Market by Darlene C. Chisholm and George Norman. Published in volume 96, issue 2, pages 57-61 of American Economic Review, May 2006