结合局部搜索技术的元启发式零售货架空间优化

Metaheuristics with Local Search Techniques for Retail Shelf-Space Optimization

Management Science · 2004
被引 134
人大 A+FT50UTD24ABS 4*

中文导读

研究零售货架空间分配的线性模型,并扩展至产品分组和非线性利润函数,提出结合局部搜索与元启发式的策略,实现接近最优的分配方案,帮助零售商提高货架管理效率和利润。

Abstract

Efficient shelf-space allocation can provide retailers with a competitive edge. While there has been little study on this subject, there is great interest in improving product allocation in the retail industry. This paper examines a practicable linear allocation model for optimizing shelf-space allocation. It extends the model to address other requirements such as product groupings and nonlinear profit functions. Besides providing a network flow solution, we put forward a strategy that combines a strong local search with a metaheuristic approach to space allocation. This strategy is flexible and efficient, as it can address both linear and nonlinear problems of realistic size while achieving near-optimal solutions through easily implemented algorithms in reasonable timescales. It offers retailers opportunities for more efficient and profitable shelf management, as well as higher-quality planograms.

零售货架空间优化元启发式算法局部搜索产品分配