Industry Identity in an Oligopolistic Market and Firms’ Responses to Institutional Pressures
研究加拿大银行业面对政府、客户和媒体要求提高中小企业服务质量的压力时，发现寡头力量无法完全解释企业的不合规行为，提出行业身份概念解释市场力量与身份如何共同影响企业对制度压力的回应。
This study sought to explain the puzzle of firm noncompliance under conditions of highly salient and coercive institutional pressures from stakeholders. Based on a qualitative study of the Canadian banking industry’s responses to institutional pressures from government, clients, and the media for higher-quality banking service to small and medium-size enterprises (SMEs), results revealed that oligopoly power could not account exclusively for firms’ dismissiveness of salient stakeholder expectations. We introduce the concept of industry identity to explain how market power interacted with industry identity to predict firms’ nonconformity to institutional pressures and their willingness to maintain identity–image misalignment. Our study contributes new insights into theories of institutional conformity, identity, and oligopoly behavior.