有限理性主体的说服模型

A Model of Persuasion with Boundedly Rational Agents

Journal of Political Economy · 2012
被引 42
人大 A+FT50ABS 4*

中文导读

提出一个说服模型,听众先设定条件集(法典),发言者需提供满足该条件的(不一定真实的)描述才能说服听众。发言者能力有限,其能否提出有说服力的描述取决于真实情况和法典的内容与框架。完全刻画了听众能设计出实现其目标的法典的条件。

Abstract

A new model of persuasion is presented. A listener first announces and commits to a codex (i.e., a set of conditions). The speaker then presents a (not necessarily true) profile that must satisfy the codex in order for the listener to be persuaded. The speaker is boundedly rational in the sense that his ability to come up with a persuasive profile is limited and depends on the true profile and the content and framing of the codex. The circumstances under which the listener can design a codex that will implement his goal are fully characterized.

有限理性说服模型编码设计框架效应