Interfirm Rivalry between Small Hardware Stores and “Big Box” Retailers: Market Commonality and Product Mix Similarity as Antecedents to Competitive Response
研究了小型五金店对邻近大卖场竞争对手的竞争反应，发现市场共性越高小企业反应越积极，但资源相似性影响不显著，部分产品类别存在交互效应。
We examined market commonality and product mix similarity as predictors of competitive response by small retail hardware stores to their nearest “ig ox” competitor. Data from 314 small retail hardware stores revealed a consistent relationship between greater market commonality and small firm responsiveness. However, no consistent relationship was observed between resource similarity and responsiveness. Tests for interactions between these two predictors were inconsistent—two (of five) specific product categories (i.e., hardware and tools, seasonal goods) were significant but in divergent patterns. We discuss what these findings suggest concerning the competitive interaction between small retailers and their ig ox rivals.