经销商对制造商电子商务工具的采纳:社会强制、技术-关系契合的影响以及经销商利益的中介作用

Reseller adoption of manufacturers' e-business tools: The impact of social enforcement, technology–relationship fit and the mediating role of reseller benefits

JOURNAL OF BUSINESS RESEARCH · 2009
被引 26
人大 A-ABS 3
营销渠道电子商务B2B营销技术采纳