An Attention-Based View of Real Options Reasoning
从注意力基础观出发，探讨企业具体和情境注意力结构如何影响管理者对实物期权的识别、倡导、获取、维护、行使和放弃，并提出可检验的命题。
Real options reasoning assumes timely and effective managerial decision making yet does not address managers' ability to provide it. An attention-based view describes managerial behavior under varying structural conditions. I examine real options reasoning from an attention-based view. I develop several testable propositions regarding the effects of a firm's particular concrete and contextual attention structures on the ways in which its managers notice, champion, acquire, maintain, exercise, and abandon the various real options within its portfolio. I conclude with implications for future empirical research on real options reasoning.