Rational and Reasonable Microfoundations of Markets and Institutions
提出个体理性行为（新古典经济学）和集体合理行为（法学）分别作为市场和制度的微观基础，并论证在行为企业理论、交易成本经济学等理论中同时纳入两种行为模型可推动理论发展。
This paper proposes that individual rational behavior (from neoclassical economics) and collective reasonable behavior (from jurisprudence) serve as the microfoundations of markets and institutions, respectively. We propose that incorporating a collective standard of reasonable behavior can significantly enrich mainstream theories of organization and management that are based largely on a model of individual rational behavior. We examine this proposition in the cases of behavioral theory of the firm, transaction cost economics, organizational institutional theory, and population ecology theory. In each case we find that important new advances can be made in these maturing theories by incorporating both rational and reasonable models of behavior.