零售连锁店的清仓定价与库存策略

Clearance Pricing and Inventory Policies for Retail Chains

Management Science · 1998
被引 223
人大 A+FT50UTD24ABS 4*

中文导读

针对零售业中清仓定价和季末库存管理难题,开发了考虑商品种类减少和季节变化对销售率影响的最优定价与库存策略,并在三家大型零售连锁店得到验证和应用。

Abstract

Clearance pricing and end of season inventory management are challenging and important problems in retailing. Sales rates depend upon price, seasonal effects, and the remaining assortment of items available to customers. There is little time to react to observed sales, and pricing errors result in either loss of potential revenue or excess inventory to be liquidated. This paper develops optimal clearance prices and inventory management policies that take into account the impact of reduced assortment and seasonal changes on sales rates. Versions of these policies have been tested and implemented at three major retail chains and these applications are summarized and discussed.

清仓定价库存管理零售连锁季节性销售