HerdBuoys McCann-Erickson董事长Peter Vundla谈黑人企业家与经济赋权

HerdBuoys McCann-Erickson's Chairman Peter Vundla on black entrepreneurs and economic empowerment

ACADEMY OF MANAGEMENT PERSPECTIVES · 2001
被引 10
人大 AABS 4

中文导读

南非首家大型黑人广告公司HerdBuoys的创始人兼董事长Peter Vundla在访谈中讲述公司成功历程,并探讨黑人企业家和政府吸引外资面临的持续挑战。

Abstract

Executive Overview HerdBuoys McCann-Erickson, formerly HerdBuoys Advertising, is the first major black- owned business in South Africa. HerdBuoys merged in 1997 with McCann-Erickson. which is the largest and most developed global advertising agency system in the world, with operations in 129 countries. With its merger with McCann-Erickson Worldwide, HerdBuoys became the first black-owned agency with an international link. Today it is known as Herdbuoys McCann-Erickson and employs over 100 people. Its clients include Coca-Cola. Caltex, South African Breweries, Johnson & Johnson, Gillette, UPS, and PricewaterhouseCoopers. Peter Vundla, one of the founders of HerdBuoys Advertising, is one of South Africa's leading entrepreneurs and executives. Currently, he is chairman of HerdBuoys McCann- Erickson and deputy executive chairman of the African Merchant Bank. Mr. Vundla's current directorships include Digicore Holdings, Midrunners, Pamodzi Investment Holdings, African Renaissance Board, Allianz Insurance, Universal McCann, and Foodcorp. He served as a director with the Advertising Standards Authority Board and was president and national chairman of the Institute of Marketing Management. Mr. Vundla is a commissioner on the Black Economic Empowerment Commission. He has received numerous awards, including National Economic Initiative Entrepreneur of the Year and the Black Management Forum Black Business Pioneer. In this interview, he tells the story of HerdBuoys' success and the continuing challenges black entrepreneurs and the government face in attracting foreign investment to South Africa.

企业管理创业南非经济种族与商业