STRATEGIC DECISION COMPREHENSIVENESS AND NEW PRODUCT DEVELOPMENT OUTCOMES IN NEW TECHNOLOGY VENTURES.
研究了中国新技术企业中战略决策全面性对新产品绩效和质量的影响，发现技术不确定性和需求不确定性分别起负向和正向调节作用。
With a sample of new technology ventures in China, we investigated the contingent effect of strategic decision comprehensiveness on new product performance and prod-uct quality. The relationship between strategic decision comprehensiveness and new product performance was negatively moderated by technology uncertainty but posi-tively moderated by demand uncertainty. The effect of decision comprehensiveness on new product quality was positively moderated by demand uncertainty but unaffected by technology uncertainty. The comprehensiveness-performance link emerges as more complex than previous research has shown. A key distinguishing characteristic of the strate-gic management discipline is the emphasis it places on firms ’ competitive environments. Firms are viewed as information-processing or interpreta-tion systems that scan and collect data from their environments, interpret the data, and then learn by acting upon the interpretation (Daft & Weick, 1984). This notion is central to the contingency perspec-tive that underlies information processing theory. According to the contingency perspective, the fit between the information-processing requirements facing a firm and the information-processing capac-ity offered by the firm’s strategy process determines success (Galbraith, 1973; Tushman & Nadler, 1978). For example, a key prediction of this theory is that in highly turbulent environments a firm faces com-plex information-processing requirements that are such that it requires organizational designs (includ-ing strategic processes, control systems, and com-munication patterns and structures) allowing real-time, fast information collection and interpretation