Operationalizing strategic planning
研究了战略规划在实践中的现实情况，指出其与商学院理论脱节，强调只有与当前运营完全整合才能实现其益处，但多数公司缺乏实施所需的承诺和精力。
Abstract This article reports on a study which had the purpose of probing the reality of strategic planning, of highlighting some of its shortcomings then contrasting that reality with the literature‐based constructs which are taught in business schools worldwide. In this way it is shown that the benefits of strategic planning are not realized unless the process is totally integrated with current operations. This study shows that only rarely is strategic planning a live process within companies. However, to make an improvement is extremely difficult because frequently the commitment and energy does not exist in companies. As a result, many companies are failing to benefit from their strategic planning efforts and are thus failing to establish appropriate long‐term corporate positionings.