A Corporate Social Performance–Corporate Financial Performance Behavioral Model for Consumers
构建了一个连接企业社会绩效与财务绩效的行为模型，探讨信息强度和消费者道德价值观如何影响购买行为，对营销和公关从业者理解消费者决策有参考价值。
We present a model linking corporate social performance (CSP) and corporate financial performance (CFP). Our CSP–CFP behavioral model for consumers examines the roles of information intensity and moral values in linking CSP with purchase behavior. We predict information intensity will influence the consumer's brand attitude, and we expect consumer moral values to have a main effect on purchase intentions, as well as to interact with information intensity in predicting purchase intentions.