An Executive-Level Perspective on the Strategic Management Process
从高管视角分析战略制定与实施的管理过程,帮助尚未采用战略管理系统的规划主管理解其与传统规划框架的区别。
The problem for most planning executives who are as of yet uncommitted to a strategic management system is that of determining the ways in which this new approach differs from their current framework for planning. There is an understandable reluctance to restructure existing systems, with the associated inherent cost, before the pros and cons of another method are clear. The author provides an executive-level perspective on the management process of strategy formulation and its implementation.