From Organization Design to Organization Designing
通过研究建筑师弗兰克·盖里及其公司的设计实践，提出组织设计是一种动态过程，其核心是“设计完形”，包括建筑愿景、多种表现技术的紧密耦合和协作流程，对知识经济时代的企业有借鉴意义。
Organization design in its verb form is explored through a study of the design practices of a major contemporary architect, Frank O. Gehry, and his firm, Gehry Partners, LLP. Through four case studies, we explore how the organization design of his architectural projects is an outcome of Gehry Partner’s design gestalt. We argue that this design gestalt is a primary source of their organization designing and is composed of an architectural vision, the tight coupling of multiple representation technologies, and a commitment to a collaborative process of design and construction. These elements of design together form a holistic, organizing pattern—their design gestalt—that is evident in all of Gehry Partners projects, both their buildings and their organizational forms. We offer three characteristics of organization designing—focus on form giving, relation to environment, and temporality. We argue that developing a design gestalt and strengthening the capacity for organization designing is crucial for firms in our increasingly knowledge- and experience-based economy.