Corporate Ideology – Meanings and Contradictions for Middle Managers
研究了一家大型工程公司通过价值观项目对1500名中层管理者进行意识形态控制，发现六种回应类型，并探讨了项目风险。
This paper describes an investigation into corporate ideology and control and the responses of the ‘middle managers’ in a large engineering corporation. The paper explores the creation of meaning and values in the organization through a large‐scale ‘corporate values’ programme aimed at 1500 middle managers, and asks to what extent the priorities of these managers match those of the organization, and whether the creation of meaning through an ideological values programme carries risks that have not been considered by the organization adopting this approach. The findings suggest six individual response types amongst the delegates on the programme: ‘ evangelists ’, ‘ actors ’, ‘ sceptics ’, ‘ open cynics ’, ‘ critical thinkers ’ and ‘ untouched professionals ’. The influences upon these responses are considered, and a number of key factors identified as important in affecting perceptions of and response to the programme. The paper concludes that today more than ever, corporate ideologies are becoming an increasingly dominant influence on our organizations, causing mixed and confused responses amongst the middle managers who are required to disseminate these messages.