The ‘greening’ of tourism micro‐businesses: outcomes of focus group investigations in South East Cornwall
通过焦点小组访谈，研究了东南康沃尔旅游微型企业主对可持续旅游实践的认知、理解和采纳情况，发现其反应复杂多样，不能简单套用中小企业的一般模式。
Abstract The response of micro‐businesses to sustainability issues, and their use of environmental management tools and systems, are often presented as simply scaled‐down versions of those of larger businesses in the small and medium‐sized enterprise (SME) sector as a whole. This paper presents the findings of a series of focus groups with the owners of tourism micro‐businesses in South East Cornwall about their awareness, understanding and adoption of sustainable tourism practices. The results reveal a complex and diverse response to the concept that resists such generalizations. A genuine need for measures to increase awareness and integrate sustainability issues within business practice is highlighted. Initiatives that do not account for the heterogeneity of the sector are likely to have only limited success. Copyright © 2003 John Wiley & Sons, Ltd. and ERP Environment.