Emergent patterns of strategy, environment and performance in a transition economy
基于资源依赖、动态匹配和战略选择理论,研究959家中国企业的战略、环境与绩效关系,发现市场化程度高的企业更注重客户需求,且激进战略在丰裕环境中绩效更优。
Abstract Insights from the resource dependence approach, dynamic fit, and strategic choice theories are used to explore the strategies adopted by Chinese enterprises, their settings, and the relationship between strategy, environment, and performance. Results from 959 firms indicate that respondents operating under ‘more marketized’ institutional settings tend to locate themselves in more munificent environments and place greater emphasis on meeting customer needs. Firms in China do not trade off one strategic direction against another, and certain strategy/environment coalignments have significant implications for performance. In particular, performance is better in more marketized and munificent environments and amongst firms who adopt an ‘aggressive’ strategic posture. Copyright © 2004 John Wiley & Sons, Ltd.