Connecting Diversification to Performance: A Sociocognitive Approach
构建了一个社会认知模型，探讨高层管理者的信念系统如何影响多元化战略的认知和行为特征，并回答信念系统如何反映环境解读、共享解释、学习能力及理论预测等问题。
This article develops a sociocognitive model of diversification that grounds the role of top managers' belief systems in the cognitive and behavioral attributes of corporate strategy. Its approach addresses several important questions: (a) How do top managers' belief systems reflect the ways in which they interpret their firms' business environments? (b) In what sense can we talk about the shared interpretations of the individuals that manage a diversified portfolio of businesses? (c) How do the characteristics of shared belief systems reflect the ability of the corporate management team to learn? (d) What specific predictions and prescriptions emerge from a sociocognitive theory of diversification?