Leveraging Internet Technologies in B2B Relationships
探讨为何企业以相同方式使用互联网却结果迥异，指出需将B2B情境与互联网技术匹配，才能提升经济绩效、竞争优势和协作效率。
Why is it that two firms can use the Internet in the same way (e.g., to reach new customers) and achieve very different outcomes? How can firms better allocate and subsequently leverage the investments they make in Internet technologies? This article shows that e-commerce technologies cannot be successfully leveraged without considering the organizational relationships in which the technologies are being embedded. By properly matching the B2B context with Internet technologies, firms can be in a better position not only to achieve significant economic outcomes, but also to attain sustainable competitive advantages, improve coordination and collaboration processes, and decrease channel resistance.