Consumer inferences of food safety and quality
通过分样本实验设计研究猪肉消费属性，发现消费者对食品安全与质量的推断会影响边际支付意愿、市场参与和政策福利评估，建议未来研究采用多设计实验来考虑推断效应。
Economists frequently use choice experiments (CEs) to evaluate demand for new attributes in food products. Using a split-sample experimental design focused on demand for pork chop attributes, we find consumer inferences regarding food safety and quality to impact estimates of marginal willingness to pay, market participation, policy appropriateness and consumer welfare effects. Our results suggest that interpretation of findings should be noted as conditional on attributes included in original analyses. A split-sample experimental approach involving multiple CE designs is described and suggested to practitioners to better consider consumer inference effects in future studies.