参照依赖偏好的一个模型

A Model of Reference-Dependent Preferences

Quarterly Journal of Economics · 2006
被引 1898 · 同刊同年前 4%
人大 A+FT50ABS 4*

中文导读

构建了一个参照依赖偏好与损失厌恶模型,其中参照点由理性预期内生决定,并应用于消费者支付意愿和工人日内劳动供给决策的分析。

Abstract

We develop a model of reference-dependent preferences and loss aversion where "gain-loss utility" is derived from standard "consumption utility" and the reference point is determined endogenously by the economic environment. We assume that a person's reference point is her rational expectations held in the recent past about outcomes, which are determined in a personal equilibrium by the requirement that they must be consistent with optimal behavior given expectations. In deterministic environments, choices maximize consumption utility, but gain-loss utility influences behavior when there is uncertainty. Applying the model to consumer behavior, we show that willingness to pay for a good is increasing in the expected probability of purchase and in the expected prices conditional on purchase. In within-day labor-supply decisions, a worker is less likely to continue work if income earned thus far is unexpectedly high, but more likely to show up as well as continue work if expected income is high.

参考依赖偏好损失厌恶个人均衡消费效用