Reach-in and Reach-out
一群小企业说服大学开设管道工程硕士课程，该课程通过提供毕业生、连接全球网络、加强研究基础和促进合作四种方式推动区域发展，并提出了由产业发起的教学合作新模式。
This article presents an unusual case of university—industry interaction whereby a group of small businesses came together to persuade a university to establish an MSc in Pipeline Engineering.We identify that the course contributed to regional development in four ways. First, it provided graduates for local industry. Second, it linked local firms with pipeline engineers worldwide and raised the region's profile within that network. Third, it strengthened the research base of the university through the recruitment of pipeline engineers from industry and fourth, it facilitated the possibility of joint research between the university and local firms.We question whether this model is transferable to other industry sectors/universities. We conclude that this outreach activity has been shaped by the `reach-in' to the university of the local business community and propose a revised model of university interaction with regional industry.Traditionally universities have been seen as `reaching out' to regional industry and the collaborations have been viewed as being instigated by the university and often research based. Our revised model proposes an alternative mechanism whereby collaborations can be instigated by industry and through a teaching route.