The Role of Environmental Dynamics in Building a First Mover Advantage Theory
研究市场和技术演化的速度如何影响先发优势，整合多学科文献分析宏观环境与隔离机制的互动，帮助学者理解先发优势存在的条件。
We advance first mover advantage (FMA) theory by examining how the pace of market evolution and technology evolution potentially enables or disables FMA. Integrating several streams of literature, we elaborate on the interplay among these two environmental (macro) conditions and the “isolating mechanisms” that underpin FMA. We model these dynamics to help researchers negotiate the current debate, arising from conflicting empirical evidence, on the conditions necessary for FMA to exist.