Big‐B versus Big‐O: what is organizational about organizational behavior?*
通过调查和文献分析，指出组织行为学中许多被学者认为研究不足的主题，其实可以用强调“组织行为”的定义来概括，并讨论了传统定义（大B和情境化B）的局限以及更组织化（大O）方法的优势。
Abstract This paper is an empirically grounded essay about the current state of organizational behavior (OB) research and productive future directions. We report the results of a survey of OB scholars about the current importance of various research topics and their importance in an ideal world. We compare the survey responses with an archival analysis of papers published in leading OB journals over a 10‐year period. We suggest that many of the topics that our respondents perceive to be ‘under researched’ can be summarized with one particular definition of OB that emphasizes organizing behavior. Considering all three definitions together, we highlight the limitations of the traditional ( Big‐B and Contextualized‐B ) definitions and discuss the benefits of a more organizational ( Big‐O ) approach. Copyright © 2001 John Wiley & Sons, Ltd.