Strategy Selection and Performance Measurement Choice When Profit Drivers Are Uncertain
研究经理在不确定利润驱动因素时，如何选择战略行动和绩效衡量系统以最大化企业折现期望利润，并分析了实验（偏离短期最优行动）的条件及绩效衡量系统随时间变化的规律。
This paper studies a manager's attempt to maximize his firm's discounted expected profits by choosing what strategic actions to select and what performance measurement system to employ in a setting where the manager is uncertain about what variables “drive” the firm's profits, the firm's profit drivers remain stationary over time, and strategic actions differ in the amount of information they produce about the firm's profit drivers. For each available performance measurement system, this paper identifies necessary and sufficient conditions for experimentation—that is, deviating from the firm's short-run expected profit-maximizing action—to be optimal. In addition, the paper determines what factors influence a firm's preferred performance measurement system, and it explains why the preferred performance measurement system is likely to change over time.