The Russian Car Industry in the Conditions of Globalisation: Factors, Features, Development Strategies
分析了俄罗斯国内外汽车工业现状，论证战略管理的重要性，基于SWOT分析提出俄罗斯汽车工业的发展策略和实施方案。
In Russia new fields of activity have arisen along with new goods, methods of business and development of enterprises as a result of globalization. Conditions of global markets with their h igh dynamics demand the other understanding of the choice strategy and this is the objective of our study. There the analysis of situation in domestic and foreign auto industry is held, the importance of strategic management in the process of actions choice is proved, methodology of forming strategic scenarios is defined in the present study. The main attention is paid to the analysis of the automotive industry in Russia, to the tendencies of its development and to the main points of growth. Special attention is drawn to domestic strategy of Russian car industry and to the influence of global co mpetition upon positions and strategies of the national companies. Being based on the SWOT- analysis of automobile branch of Russia, strategies of the further development are chosen and scenarios of their realization are presented.