Complementary Use of Qualitative and Quantitative Cultural Assessment Methods
通过分析两家小型制造企业的组织文化,展示了定性与定量方法如何互补使用,以更全面地理解文化价值观和假设,并建议采用混合方法以获得更稳健的结果。
The organizational cultures of two small manufacturers were analyzed using qualitative and quantitative assessment methods. This article describes not only how qualitative and quantitative data contributed to the validity of the results through triangulation but also how the qualitative and quantitative research paradigms were used in a complementary fashion to produce a more complete understanding of the organizational cultures. Using methods from both research paradigms enabled a greater understanding of cultural artifacts and behaviors but more important of the underlying cultural values and assumptions. Based on this experience, it is recommended that qualitative and quantitative methods be used to produce more robust results than could be accomplished using a single approach for cultural assessment.