Established companies diversifying into young industries: A comparison of firms with different levels of performance
研究了成熟企业进入新兴行业时的绩效差异，发现企业规模、财务实力、进入时机和原有市场成熟度与绩效相关，且这些因素的影响随行业演化而变化。
Abstract Differences in performance among established firms diversifying into young industries were investigated, with hypotheses concerning 11 ‘corporate level’ strategic and organizational variables being examined. Performance was found to be associated with firm size and financial strength, time of entry, and the maturity of the firm's markets. The importance of several variables examined also appears to change as an industry evolves.