Narrative in Stractegic Change
研究了三个组织在应对经济放松管制时，高层管理者如何通过叙事来传达战略变革，发现这些叙事存在且形式多样。
Sensegiving constitutes a key process in the management of strategic change. Often this takes the form of narratives that provide a portrayal of events surrounding the change. This article reports the findings of research into the strategic change narratives that emerged in three organizations in which the senior management were seeking to respond to deregulation of the economy in which they were operating. The results illustrate both the existence of such narratives and the variation in form that they can take.