Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance
旨在厘清创业导向构念的性质，并提出一个权变框架来研究创业导向与企业绩效之间的关系，探讨了多种检验二者关系的模型。
The primary purpose of this article is to clarify the nature of the entrepreneurial orientation (EO) construct and to propose a contingency framework for investigating the relationship between EO and firm performance. We first explore and refine the dimensions of EO and discuss the usefulness of viewing a firm's EO as a multidimensional construct. Then, drawing on examples from the EO-related contingencies literature, we suggest alternative models (moderating effects, mediating effects, independent effects, interaction effects) for testing the EO-performance relationship.