Resource Management In Dyadic Competitive Rivalry: The Effects of Resource Bundling and Deployment
研究管理者如何通过资源捆绑和部署行动影响竞争结果，发现资源存量的比较优势和行动效果取决于情境因素和资源灵活性，对战略管理者有参考价值。
Although resources are instrumental to a competitive advantage, management must effectively bundle and deploy an organization's resources for an advantage to be realized. Despite their importance, little research has examined these managerial actions. Using a sample of competitive dyads, we tested theory regarding the effects of rivals' comparative resource stocks and managers' bundling and deployment actions on competitive outcomes. Results indicate that both comparative advantages in resource stocks and managerial actions affect performance. However, their efficacy depends on contextual factors and the deployment flexibility of specific resources. Thus, resource management actions are critical to achieving and sustaining competitive advantage.