住房市场与房地产经纪人

The Housing Market and Real Estate Brokers

Real Estate Economics · 1995
被引 25
人大 A-ABS 3

中文导读

研究了卖房者选择直接谈判或通过经纪人销售的互动,发现经纪人佣金率受竞争压力影响,质疑了经纪人行业存在价格固定和过高佣金的普遍看法。

Abstract

The major development in this paper concerns the failure, in earlier studies, to consider interaction between alternative methods of arranging sales in the housing market. A seller may market a house by direct negotiations with buyers, without the intermediation of real estate brokers, or by listing the house with a broker. A rational seller would choose the option which offers the higher expected return on the house. In a sequence of models we argue that the seller's option of a method of sale induces competitive pressure in the choice of the commission rate by the broker. We also consider the split rate in a multiple listing system, ease of entry of brokers and the cartel hypothesis as applied to brokers. We conclude that the competitive pressure of direct negotiations between sellers and buyers, relative free entry of brokers and the inappropri‐ateness of the cartel hypothesis cast serious doubt about a general consensus of opinion that the brokerage system is characterized by price fixing, excessive commissions and excessive marketing costs.

住房市场房地产经纪人销售方式选择佣金率竞争