服务员工个性对服务氛围的权变效应

The Contingency Effect of Service Employee Personalities on Service Climate

JOURNAL OF SERVICE RESEARCH · 2011
被引 38
人大 A-ABS 4

中文导读

基于大五人格理论,研究了服务员工个性如何影响其对服务氛围的感知,以及员工参与氛围强度的调节作用,发现尽责性、开放性和宜人性的员工感知服务氛围更积极,但强参与氛围下这种关系减弱,且员工感知的服务氛围正向影响顾客满意度。

Abstract

This study draws on the service climate and Big Five personality literature to examine the association between a service employee’s personality and perception of service climate. The authors further explore the moderating role of employee involvement climate strength on the personality trait–perceived service climate relationship based on situational strength theory. Hypotheses are tested against data collected using a multiple respondent (i.e., employees and customers) method from a national chain of 66 specialty retail stores in fashion and apparel, footwear, accessories, and sports equipment. Findings indicate that an employee who is conscientious, open to experience, and agreeable perceive the service climate to be more positive. Results also suggest that under a strong employee involvement climate, an employee who is conscientious, emotionally stable, and agreeable has a perception of service climate that is less positive. Finally, employees' perception of service climate was positively related to customers' satisfaction with decision to visit the store. Findings have practical implications for hiring and promoting employees with certain personalities that are more conducive to forming a positive perception of service climate. Further, results suggest that when retail stores have a weak employee involvement climate, stores benefit from possessing employees that are conscientious, emotionally stable, and agreeable.

服务管理组织行为学市场营销零售业