战略制定、节约与经济组织

Strategizing, economizing, and economic organization

STRATEGIC MANAGEMENT JOURNAL · 1991
被引 1397 · 同刊同年前 9%
人大 AFT50UTD24ABS 4*

中文导读

认为,战略始于内部,节约才是最佳战略;长期来看,高效的组织和运营比巧妙的竞争策略更重要。

Abstract

This article argues that strategy, like charity, begins at home. Specifically, economy is the best strategy. That is not to say that strategizing efforts to deter or defeat rivals with clever ploys and positioning are unimportant. In the long run, however, the best strategy is to organize and operate efficiently.

战略管理产业组织商业策略