企业社会责任陷入逻辑陷阱:回应Pietra Rivoli和Sandra Waddock的“‘首先他们忽视你……’:时间-情境动态与企业责任”

CSR Stuck in a Logical Trap a Response to Pietra Rivoli and Sandra Waddock's “‘First They Ignore You...’: The Time-Context Dynamic and Corporate Responsibility”

CALIFORNIA MANAGEMENT REVIEW · 2011
被引 60
人大 A-ABS 3

中文导读

指出企业社会责任(CSR)概念存在逻辑陷阱:若社会有益行为有利可图,则CSR无关;若无利可图,企业不会自愿做,CSR无效。作者认为法律规制比CSR更有效。

Abstract

Corporate social responsibility (CSR) discussions often fall prey to a logical trap. If some socially desirable activity is profitable, then it is best described as “intelligent operation of the business” and thus CSR is irrelevant. If the socially desirable activity is not profitable, then companies will not voluntarily undertake it unless required to do so by law or regulation, and thus CSR will be ineffective. The concept of CSR is “intensely confused” because in both the above cases it is not a useful construct. Rivoli and Waddock propose to get out of this logical trap by analyzing CSR “in a more dynamic, time- and context-dependent manner.” Unfortunately, the presumed escape route turns out to be a dead end. CSR is best defined as: a company has a corporate social responsibility to voluntarily undertake socially desirable behavior that decreases the firm's profits. Laws and regulation are much more effective than CSR at inducing firms to implement socially desirable behavior that reduces firm profits.

企业社会责任商业伦理经济学法学与经济学管理学