General Strategy Concepts and the Ecology of Strategy Discourses: A Systemic-Discursive Perspective
借鉴维特根斯坦、利奥塔和卢曼的理论，提出一个系统-话语视角，认为战略领域并非统一整体，而是由多个自主话语构成，不同话语使用相同标签但构建自身概念，形成“生产性误解”，并将整个战略领域重新描述为战略话语生态。
Drawing on Wittgenstein, Lyotard and Luhmann the article develops a systemic-discursive perspective on the field of strategy and the respective role of general strategy concepts. The perspective suggests that the field of strategy should not be conceptualized as a unified field but rather as fragmented into a multitude of autonomous discourses. Owing to their autonomy, no transfer of strategy concepts across different discourses is possible. Instead, every single strategy discourse can merely construct its own discourse-specific concepts. Different discourses, however, draw on the same strategy labels, which leads to ‘productive misunderstandings’ (Teubner). On the basis of the particular perspective advanced here, the entire field of strategy is re-described as an ecology of strategy discourses.