Improving Small Business Survival Rates via Franchising The Role of the Banks in Europe
探讨特许经营的起源与表现形式，提供国际统计数据，并调查欧洲银行对特许经营的支持情况，发现只有英国和荷兰银行提供全面支持，法国银行知识水平较高。
PETER STERN IS SENIOR FRANCHISE manager of the National Westminster Bank and has a background in small business lending. The unit in which he works pioneered franchisee lending in Britain. Professor John Stanworth is Director of the International Franchise Research Centre at the University of Westminster, England and has been involved in research into franchising since 1975. The paper examines issues such as the early origins of franchising and different manifestations of the concept. Some international statistics are presented and certain problems of measurement illustrated. Finally, a survey of specialist bank provision for franchising in Europe shows only British and Dutch banks as giving full support with French banks also displaying a good level of franchise knowledge. The article concludes that the banking sectors of both Western and Eastern Europe have much left to do if they are to assist the development of franchising to its full potential.