Neural Networks as Statistical Tools for Business Researchers
介绍神经网络作为商业研究者分析数据的工具，对比多元回归的局限，说明神经网络的优势、不足、应用及软件，适合想了解神经网络在商业研究中如何使用的学者。
Artificial neural networks are rapidly gaining popularity in the hard sciences and in social science. This article discusses neural networks as tools business researchers can use to analyze data. After providing a brief history of neural networks, the article describes limitations of multiple regression. Then, the characteristics and organization of neural networks are presented, and the article shows why they are an attractive alternative to regression. Shortcomings and applications of neural networks are reviewed, and neural network software is discussed.