创业成功与失败:信心与易错判断

Entrepreneurial Success and Failure: Confidence and Fallible Judgment

ORGANIZATION SCIENCE · 2011
被引 153
人大 AFT50UTD24ABS 4*

中文导读

研究质疑过度自信导致市场过度进入的普遍观点,通过模型证明即使创业者信心不足,判断易错性也会导致过度进入,且成功者比失败者更不自信。

Abstract

Excess entry—or the high failure rate of market entry decisions—is often attributed to overconfidence exhibited by entrepreneurs. Assuming that these decisions depend on assessments of business opportunities, we model boundedly rational entrepreneurs and show analytically that, whereas excess entry is an inevitable consequence of imperfect judgment, it does not necessarily imply overconfidence. Indeed, judgmental fallibility can lead to excess entry even when all potential entrepreneurs are underconfident. We further demonstrate that, as a group, individuals who decide to start a new business exhibit more confidence than those who do not and that successful entrants are less confident than failures. Our results therefore question general claims that overconfidence leads to excess entry. We conclude by emphasizing the need to understand the role of judgmental fallibility in producing economic outcomes and implications for both venture capitalists and the training of entrepreneurs.

创业行为经济学决策心理学风险投资