Examining the market orientation-performance relationship: A context-specific study
开发了市场导向的综合测量方法，通过对159家医院的调查，发现市场导向与组织绩效呈强正相关，且市场动荡、竞争敌意和供应商权力会调节这一关系。
This study developed a comprehensive measure of market orientation and examined the market orientation-performance relationship in the health care industry. A survey of 159 hospitals yielded a strong positive relationship between market orientation and various measures of organizational performance. Additionally, the study found that market turbulence, competitive hostility, and supplier power moderated the market orientation-performance relationship.