From Moby Dick to Free Willy: Macro-Cultural Discourse and Institutional Entrepreneurship in Emerging Institutional Fields
通过加拿大西海岸商业观鲸业发展的案例，研究宏观文化话语如何与地方行动共同塑造新兴制度场域的结构化过程。
In this paper, we draw on a case study of the development of commercial whale-watching on Canada’s west coast to explore the role of macro-cultural discourse and local actors in the structuration of new institutional fields. We argue that the development of the commercial whale-watching industry in the area was made possible by broad macrocultural changes in the conceptualization of whales in North America. At the same time, however, the characteristics of the geographically distinct institutional fields that emerged depended on local action and the processes of structuration that those actions supported. The constitution of specific new fields required interested actors to engage in the institutional innovation and isomorphism that produced the unique networks of relationships and sets of institutions that constituted those fields.