Plenary paper 1:Dutch agriculture seeking for market leader strategies
研究了荷兰农业合作社在过去40年受益于生产效率提升和共同农业政策，但面对CAP压力、GATT谈判和欧洲一体化，需改变融资和市场战略以避免边缘化。
Dutch agriculture has benefitted in the past 40 years from significant increases in production efficiency and the market opportunities of the Common Agricultural Policy (CAP). Marketing co-operatives, whilst often controlling significant market shares, have also concentrated on processing efficiency, encouraged to do so both by market conditions and members' expectations. During the 1980s operating conditions changed as the direction of the CAP came under pressure, the GATT round proceeded, and both processors and retailers responded to the possibilities of European integration. To meet these new challenges co-operatives will have to change both their funding methods and market strategies. Failure to do so will lead to them becoming increasingly peripheralised in the market place.